For years now, YouTube has been a go-to source for entertainment, education, meditation, and so much more. YouTube is an ideal blend of an online video platform and social network and presents brands and influencers with countless opportunities. As the most widely used online platform by US adults, YouTube sees more than two billion active monthly users worldwide. An expert YouTube agency in the UK can help you navigate the thousands of influencers and 500 hours of video content uploaded every minute.
Due to YouTube’s vast content offering, it can be difficult to implement a YouTube marketing strategy. Working with an experienced YouTube agency can help your business optimise your channel, grow subscriptions and expand your reach through YouTube ads and influencer partnerships.
5 Reasons to Hire an expert YouTube agency.
1. YouTube agencies understand brand-safety parameters
YouTube agencies understand the importance of ensuring your YouTube ads are run alongside content that aligns with your brand’s values. Running an ad on an offensive piece of content will negatively impact your business.
Your YouTube ad agency can block certain video topics that your audience will find offensive or irrelevant. The YouTube agency you hire should be able to tell you when and where your content is being placed and what controls are being used to protect your brand’s reputation.
2. YouTube agencies can optimise your campaigns
YouTube ad campaigns need to be monitored round the clock, and a YouTube agency can help you with this. The most popular times to use YouTube are after hours and weekends. Campaigns need to be monitored to ensure they are meeting your KPIs, budgets and targeting relevant audiences.
YouTube agencies are well versed in analyzing YouTube analytics and will be able to inform you of whether you will meet your KPIs and the recommendations on how to improve.
3. YouTube agencies will update you regularly on performance
As YouTube content is always available to viewers, there are constant changes to content and campaign results. A YouTube agency can update you daily on how your campaign is performing or whenever there is a drastic change. YouTube agencies can offer proactive solutions and guidance on how to improve your results.
If an agency is keeping you at a distance, it may be time to reconsider who you work with. Agencies should be open and transparent about results as they succeed when you succeed.
4. YouTube agencies are specialised in video ads
YouTube agencies are full of individuals who understand video and YouTube ads. They know the ins and outs of how to succeed on the platform and can apply these tips to brands they work with.
These agencies will have access to exclusive analytics and social listening tools to offer a well-rounded understanding of your performance. By using these tools, they have in-depth data about your campaigns and ad performance. With this, they can help you take your campaigns further.
5. YouTube agencies know which ads work best for brands
There are various paid ads available to brands on YouTube, including in-stream ads, display ads, sponsored card ads, and banner ads. Agencies work with these different ad types on the regular, so they know the types of ads that work best for certain businesses and industries.
While you may have an idea of what works best for your brand, agencies can advise whether this is correct or not from prior experience. YouTube agencies will have your brand’s best interests at heart and want you to succeed.
